Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...

Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

The article show’s problem of attracting customers, relevant for almost any type of business. Proposed using of modern Internet technologies - context advertising in search engines. This technology is interesting acquisition rate of return and the relatively inexpensive cost of use.

e-groceries is probably is an effective way to contain the current epidemic to avoid personal contacts and maintain the social distance within the face of the COVID-19 Pandemic.The purpose of this study is to gain insight on the impact of e-service quality dimensions and customer satisfaction of...

As an emerging economy, Bangladesh has witnessed a remarkable development in adopting information and communication technologies over the last decade. Hence, the fi eld of e-commerce is expanding rapidly and consumers are now using the internet as an alternative channel for buying. The...

Within the dynamic external environment, the external shocks might create either opportunities or challenges to business. The Pandemic of COVID-19 also an unpredicted, and highly vulnerable, and highly affecting external shock to the business segments. Therefore, this study would focus on the...