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The unfavorable economics of measuring the returns to advertising
Lewis, Randall A.; Rao, Justin M. - In: The quarterly journal of economics 130 (2015) 4, pp. 1941-1973
Persistent link: https://www.econbiz.de/10011458062
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In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M. - In: Journal of advertising research 56 (2016) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
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Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM
Méndez Suárez, Mariano; Estevez, Macarena - In: Universia business review : UBR (2016) 52, pp. 18-75
Persistent link: https://www.econbiz.de/10011759903
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Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza; Weinlich, Petr - In: Leveraging computer-mediated marketing environments, (pp. 286-310). 2019
Persistent link: https://www.econbiz.de/10011971361
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PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim; Lang, Rainer - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 2, pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
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Measuring the tru ROI of marketing dollars
McNeilly, Mark - In: Strategy & leadership : a publication of Strategic … 37 (2009) 5, pp. 50-51
Persistent link: https://www.econbiz.de/10003903016
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ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.; Groves, Steven; Dimos, Jerry - 2011
Persistent link: https://www.econbiz.de/10008902513
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Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko; Bauer, Thomas - In: Brand Content : die Marke als Medienereignis, (pp. 227-242). 2013
Persistent link: https://www.econbiz.de/10010212707