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Modeling market response : trends and developments
Leeflang, Peter; Hunneman, Auke - In: Marketing : journal of research and management 6 (2010) 1, pp. 71-80
Persistent link: https://www.econbiz.de/10003976434
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Media revenue management with audience uncertainty : balancing upfront and spot market sales
Araman, Victor F.; Popescu, Ioana - In: Manufacturing & service operations management : M & SOM 12 (2010) 2, pp. 190-212
Persistent link: https://www.econbiz.de/10003979456
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Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.; Mane, Sherrill; Laszlo, Joe - In: Journal of advertising research 50 (2010) 4, pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
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Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina; Plummer, Joseph T. - In: Journal of advertising research 50 (2010) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
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Measuring the effct of culture in experimental persuasive effects research
Hornikx, Jos - In: Kooperation und Effizienz in der …, (pp. 195-204). 2008
Persistent link: https://www.econbiz.de/10003700681
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Die Analyse langfristiger Werbewirkung : eine Anwendung der Multigruppenanalyse am Beispiel der Werbeeinstellung bei FMCGs
Klapper, Daniel; Schlichthorst, Marisa; Schnell, Claudine - In: Marketing : ZFP ; journal of research and management 28 (2006) 4, pp. 219-235
Persistent link: https://www.econbiz.de/10003391516
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Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario; Sattler, Henrik - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 2, pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
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The right side of metrics
Wyner, Gordon A. - 2007
Persistent link: https://www.econbiz.de/10003540235
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Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.; Pavlou, Paul A. - In: Internet advertising : theory and research, (pp. 225-257). 2007
Persistent link: https://www.econbiz.de/10003530851