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First-mover advantage on the internet : real or virtual? ; Report No. 05-100

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10002830700

"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

Inman, J. Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - 2002

Persistent link: https://www.econbiz.de/10001716141

Price competition between pure play versus bricks-and-clicks e-tailers : analytical model and empirical analysis

Pan, Xing; Shankar, Venkatesh; Ratchford, Brian Thomas - 2002

Persistent link: https://www.econbiz.de/10001715173

The evolution of price dispersion in Internet retail markets

Pan, Xing; Ratchford, Brian Thomas; Shankar, Venkatesh - In: Organizing the new industrial economy, (pp. 85-105). 2003

Persistent link: https://www.econbiz.de/10002043078

Dimensions and determinants of retailer pricing strategy and tactics

Shankar, Venkatesh; Bolton, Ruth N. - 1999

Persistent link: https://www.econbiz.de/10001412767

Price competition between pure play versus bricks-and-clicks e-tailers: analytical model and empirical analysis

Pan, Xing; Shankar, Venkatesh; Ratchford, Brian T. - In: The economics of the Internet and e-commerce, (pp. 29-61). 2002

Persistent link: https://www.econbiz.de/10001772680

Handbook of marketing strategy

Shankar, Venkatesh (ed.) - 2012

Persistent link: https://www.econbiz.de/10009535174

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

Kushwaha, Tarun - 2013

How does the monetary value of customer purchases vary by customer preference for purchase channels (e.g., catalog, store, Web, multichannel) and product category? We develop a conceptual model and hypotheses about the moderating effects of two key product category characteristics -- hedonic...

Persistent link: https://www.econbiz.de/10013091026

How technology is changing retail

Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10012514564

Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms

Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1088-1108

Persistent link: https://www.econbiz.de/10012659696