Sundjaja, Arta Moro; Utomo, Prio; Matthew, Darrell; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in … Indonesia retail companies. The past research showed that there was inconsistency in the understanding of omnichannel strategy …, consequences, and values of customer omnichannel strategy acceptances. The research is cross-sectional quantitative research with …