Narrow search
Showing 1 - 10 of 73,153
Cover Image
Die Touchpoint-Analyse als Kontroll- und Steuerungsinstrument bei der Markenführung
Bookhagen, Andrea - In: PraxisWISSEN Marketing 1 (2016) 01/2016, pp. 35-50
Markenmanager stehen mehr denn je vor der Herausforderung, starke Marken aufzubauen. Solche differenzieren sich in der Wahrnehmung der Kunden nicht durch funktionale Nutzenversprechen. Vielmehr geht es um emotionale Bindungen zwischen Marke und Konsumenten. Diese entstehen an vielen Stellen der...
Persistent link: https://www.econbiz.de/10013270949
Cover Image
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Cover Image
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana; Duffy, Katherine; Rokka, Joonas; Scholz, … - In: Journal of business research : JBR 136 (2021), pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Cover Image
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Cover Image
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Cover Image
Brand experience and brand equity
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Vision : the journal of business perspective 23 (2019) 4, pp. 410-417
Persistent link: https://www.econbiz.de/10012161738
Cover Image
The relationships among brand experience, brand resonance and brand loyalty in experiential marketing : evidence from smart phone in Taiwan
Shieh, Hwai-Shuh; Lai, Wei-Hsun - In: Journal of economics & management 28 (2017) 2, pp. 57-73
Persistent link: https://www.econbiz.de/10011741668
Cover Image
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Cover Image
Customers' imprint about cause related marketing driven through experiential marketing
Ramkishen, Y.; Abha, Wankhede - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 1, pp. 42-47
Persistent link: https://www.econbiz.de/10012285144
Cover Image
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing; Ma, Forest; DiPietro, Robin B. - In: International journal of hospitality management 103 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209276