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A framework of technology mediation in consumer selling : implications for firms and sales management
Sharma, Arun; Sheth, Jagdish N. - In: The journal of personal selling & sales management : JPSSM 30 (2010) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10003981274
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
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Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.; Xiao, Sarah Hong; Sharma, Arun; … - In: Industrial marketing management : the international … 47 (2015), pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
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The resurgence of India : triumph of institutions over infrastructure?
Iyer, Gopalkrishnan R.; Sheth, Jagdish N.; Sharma, Arun - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10009621041
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Returns on key accounts : do the results justify the expenditures?
Sharma, Arun; Evanschitzky, Heiner - In: The journal of business & industrial marketing 31 (2016) 2, pp. 174-182
Persistent link: https://www.econbiz.de/10011486481
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What personal selling and sales management recommendations from developed markets are relevant in emerging markets?
Sharma, Arun - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 89-104
Persistent link: https://www.econbiz.de/10011515672
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Are pricing policies an impediment to the success of customer solutions?
Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 40 (2011) 5, pp. 723-729
Persistent link: https://www.econbiz.de/10009274036
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Resource-constrained product development : implications for green marketing and green supply chains
Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 599-608
Persistent link: https://www.econbiz.de/10009583020
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The role of gender and work status in shopping center patronage
Raajpoot, Nusser A.; Sharma, Arun; Chebat, Jean-Charles - In: Journal of business research : JBR 61 (2008) 8, pp. 825-833
Persistent link: https://www.econbiz.de/10003736756
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Innovation from emerging market firms : what happens when market ambitions meet technology challenges?
Sharma, Arun; Jha, Subhash - In: The journal of business & industrial marketing 31 (2016) 4, pp. 507-518
Persistent link: https://www.econbiz.de/10011496555