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Examining the research on soci...
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Social Web
20,595
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20,564
Online-Marketing
13,142
Internet marketing
13,026
Consumer behaviour
7,371
Konsumentenverhalten
7,360
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3,653
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3,594
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3,581
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3,535
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3,491
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3,477
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3,401
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3,168
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2,864
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2,862
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2,776
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2,772
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2,564
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2,564
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2,512
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2,332
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2,265
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2,259
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2,254
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2,099
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2,045
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1,974
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1,963
Digitalisierung
1,801
Social media
1,754
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1,740
Lieferantenmanagement
1,725
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1,725
social media
1,694
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1,570
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1,502
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1,496
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Kleinaltenkamp, Michael
56
Kreutzer, Ralf T.
53
Dwivedi, Yogesh Kumar
45
Backhaus, Klaus
42
Skiera, Bernd
41
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
40
Homburg, Christian
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Tucker, Catherine
35
Ghose, Anindya
33
Law, Chun Hung Roberts
33
Agnihotri, Raj
32
Pitt, Leyland F.
31
Ruyter, Ko de
31
Füller, Johann
30
Ahearne, Michael
29
Bailey, Michael
29
Fritz, Wolfgang
29
Johnston, Wesley J.
29
Martínez-López, Francisco J.
29
Tan, Yong
29
Bauer, Hans H.
28
Kollmann, Tobias
28
Ozuem, Wilson
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Vrontis, Demetris
27
Wilbur, Kenneth C.
27
Hajli, Nick
26
Belz, Christian
25
Chaffey, Dave
25
Loureiro, Sandra Maria Correia
25
Cova, Bernard
24
Jacob, Frank
24
Kumar, Subodha
24
Marshall, Greg W.
24
Pepels, Werner
24
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Springer Fachmedien Wiesbaden
188
IGI Global
129
National Bureau of Economic Research
84
American Marketing Association
26
Books on Demand GmbH <Norderstedt>
20
Information Resources Management Association
19
Springer Gabler <Firma>
18
Verlag Dr. Kovač
18
OECD
17
Haufe-Lexware GmbH & Co. KG
15
Nomos Verlagsgesellschaft
13
Wiley-VCH
13
Springer-Verlag GmbH
12
Universität Mannheim
12
epubli GmbH
11
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
Deutscher Dialogmarketing Verband
9
World Bank Group
9
Edward Elgar Publishing
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Springer International Publishing
8
De Gruyter Oldenbourg
7
Friedrich-Schiller-Universität Jena
7
Technische Universität Braunschweig
7
Technische Universität Dresden
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
World Bank
7
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6
Peter Lang GmbH
6
National Industrial Conference Board
5
Redline Verlag
5
Shaker Verlag
5
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5
Verlag Franz Vahlen
5
Campus Verlag
4
Eric Cuvillier <Firma>
4
European Association for Industrial Marketing Research
4
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
4
GABAL-Verlag GmbH
4
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Industrial marketing management : the international journal for industrial and high-tech firms
720
Journal of business research : JBR
709
SpringerLink / Bücher
379
Journal of retailing and consumer services
327
The journal of business & industrial marketing
273
Technological forecasting & social change : an international journal
264
International journal of internet marketing and advertising : IJIMA
252
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
245
Information systems research : ISR
197
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Springer eBook Collection
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
Management science : journal of the Institute for Operations Research and the Management Sciences
158
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Journal of advertising research
152
Journal of business-to-business marketing
147
Journal of management information systems : JMIS
145
Tourism management : research, policies, practice
144
Journal of marketing communications
143
International journal of advertising : the review of marketing communications
141
Journal of marketing
140
Psychology & marketing
135
International journal of hospitality management
130
The journal of personal selling & sales management : JPSSM
126
Electronic commerce research
122
International journal of electronic marketing and retailing : IJEMR
121
Business horizons
114
Journal of internet commerce
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
International journal of business information systems : IJBIS
106
Journal of marketing management : MM
106
Journal of promotion management : innovations in planning and applied research
98
Journal of the Academy of Marketing Science
97
Journal of travel and tourism marketing
96
International journal of technology marketing : IJTMkt
93
Management information systems : mis quarterly
93
Cogent business & management
92
Journal of electronic commerce research : JECR
92
International journal of electronic commerce : IJEC
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
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Source
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ECONIS (ZBW)
33,964
USB Cologne (EcoSocSci)
1,193
Other ZBW resources
278
RePEc
124
EconStor
70
BASE
43
OLC EcoSci
10
USB Cologne (business full texts)
4
ArchiDok
3
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Showing
1
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10
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35,689
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date (oldest first)
1
Utilization of relationship-oriented social media in the
selling
process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
2
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
3
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
4
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
5
Salespeople's work toward the institutionalization of social
selling
practices
Schmitt, Laurianne
;
Casenave, Eric
;
Pallud, Jessie
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
Saved in:
6
Measuring B2B social
selling
: key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
7
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social
selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
8
The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Fraccastoro, Sara
;
Gabrielsson, Mika
;
Pullins, Ellen
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012595815
Saved in:
9
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
10
Social media's influence on business-to-business sales performance
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 365-378
Persistent link: https://www.econbiz.de/10009580909
Saved in:
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