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The spectacularization of suffering : an analysis of the use of celebrities in "Comic Relief" UK's charity fundraising campaigns
Lim, Ming; Moufahim, Mona - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 525-545
Persistent link: https://www.econbiz.de/10011325791
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Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.; Banister, Emma N.; Piacentini, Maria - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
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Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
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"When people take action ..." : mainstreaming malcontent and the role of the celebrity institutional entrepreneur
Hopkinson, Gilian C.; Cronin, James - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1383-1402
Persistent link: https://www.econbiz.de/10011405570
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Analysis of the value of celebrity affiliation to nonprofit contributions
Harris, Erica E.; Ruth, Julie A. - In: Nonprofit and voluntary sector quarterly 44 (2015) 5, pp. 945-967
Persistent link: https://www.econbiz.de/10011382680
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A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.; Cocker, Hayley L. - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
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Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty
Kim, Samuel Seongseop; Lee, Jin-soo; Prideaux, Bruce - In: International journal of hospitality management 37 (2014), pp. 131-145
Persistent link: https://www.econbiz.de/10010354190
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Impact of congruence between sports celebrity and brand personality on purchase intention : the case of mineral water category in Lithuania
Šeimienė, Eleonora; Jankovič, Tamara - In: Organizations and markets in emerging economies 5 (2014) 1, pp. 90-104
Persistent link: https://www.econbiz.de/10010472768
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Impact of celebrity endorsement on consumer buying behavior : a case of Kathmandu Valley
Jha, Niki - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 2, pp. 100-109
Persistent link: https://www.econbiz.de/10014494018
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The role of celebrity endorser toward brand attitude and purchase intention : a study from Indonesia
Putri, Riyana; Roostika, Ratna - 2021
Persistent link: https://www.econbiz.de/10012802868