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Impact of the perceived image of celebrity endorsers on tourists' intentions to visit

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The economic value of celebrity endorsements : a literature review

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Fundraising in an interactive online environment

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Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information

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Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research

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Strategic match of athlete endorsement in global markets : an associative learning perspective

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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

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Are celebrities accountable for the misconduct of their fans?

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The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention

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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...

Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613

Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate … skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity … partial-least squares structural equation model (PLS-SEM) based findings revealed that celebrity endorser has a favorable …

Persistent link: https://www.econbiz.de/10012655273