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Digitaler Wandel beim Kauf von Lebensmitteln : empirische Befunde zum Online-Kaufverhalten
Geise, Wolfgang; Geise, Fabian A.; Pömpner, Alexandra - In: Digitale Transformation des Marketing, (pp. 80-97). 2018
Onlinekauf von Bekleidung, Büchern oder Elektroartikeln verstärkt zu beobachten ist, werden Lebensmittel noch relativ selten im …
Persistent link: https://www.econbiz.de/10013258735
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Shopping for fresh food online during Covid-19 in Shanghai
Janssens, Kim; Semeijn, Janjaap - In: Central European review of economics and management : CEREM 7 (2023) 1, pp. 7-30
Aim: The main goal is to examine the role of perceived risk in determining customers' willingness to purchase fresh food online. Research methods: Data were collected through an online survey. Respondents were recruited via a call on online platforms. A total of 287 fresh food e-commerce...
Persistent link: https://www.econbiz.de/10014296348
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Antecedents and consequents of consumers not adopting e-commerce
Mainardes, Emerson Wagner; Souza, Irailton Melo de; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269070
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Online shopping characteristics and their influence on female buying behavior : an extension of the theory of planned behavior
Raman, Prashant - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 1-29
Persistent link: https://www.econbiz.de/10012427413
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Consumer behavior analysis and open innovation on actual purchase from online live selling : a case study in the Philippines
Ong, Ardvin Kester S.; German, Josephine D.; Almario, … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-12
Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual purchase of Filipinos from online live sellers....
Persistent link: https://www.econbiz.de/10014583222
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Investigating the factors influencing small online vendors' intention to continue engaging in social commerce
Hung, Shin-Yuan; Yu, Annie Pei-I; Chiu, Yi-Chieh - In: Journal of organizational computing and electronic commerce 28 (2018) 1, pp. 9-30
Persistent link: https://www.econbiz.de/10011809813
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Acceptance of unpackaged food products
Boßow-Thies, Silvia; Preuß, Marion; Schwarz, Joachim - In: Journal of food products marketing : innovations in … 27 (2021) 3, pp. 127-141
Persistent link: https://www.econbiz.de/10012549609
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Non-Muslim consumers' intention to purchase halal food products in Malaysia
Lim, Yong Hion; Suddin Lada; Ullah, Rahat; Azaze-Azizi … - In: Journal of Islamic marketing 13 (2022) 3, pp. 586-607
Persistent link: https://www.econbiz.de/10012880200
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The effects of food neophobia and food involvement in the intention to consume ethnic food using the theory of planned behavior
Rahman, Ahmad Dzar Ghiffari; Aruan, Daniel Tumpal Hamonangan - In: Research on firm financial performance and consumer behavior, (pp. 239-265). 2020
Persistent link: https://www.econbiz.de/10012501738
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Determinants of non-muslim consumers' purchase behavior toward halal packaged food
Untari, Asih; Safira, Anya - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10012503247