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Linking sport team sponsorship to perceived switching cost and switching intentions

Parganas, Petros; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 17 (2017) 4, pp. 457-484

Persistent link: https://www.econbiz.de/10011773353

Investigating the different congruence effects on sports sponsor brand equity

Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211

Persistent link: https://www.econbiz.de/10011709619

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment

Lucas, Christian - 2015

Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily …

Persistent link: https://www.econbiz.de/10012402227

Effectiveness of sponsorship type, sport team identification, team support and congruence

Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209

Persistent link: https://www.econbiz.de/10014504967

Participant or spectator? : comprehending the sport sponsorship process from different perspectives

Koronios, Konstantinos; Thrassou, Alkis; Ntasis, Lazaros; … - In: EuroMed journal of business 19 (2024) 2, pp. 298-313

Persistent link: https://www.econbiz.de/10014557602

Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts

Boronczyk, Felix; Rumpf, Christopher; Breuer, Christoph - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 950-965

Persistent link: https://www.econbiz.de/10013370519

Fan sponsor acceptance : so, you want to join our sports in-group?

Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120

Persistent link: https://www.econbiz.de/10013546193

Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification

Lin, Yi-Hsiu; Chen, Chen-Yueh; Chou, Ya-Lun; Yeh, Chia-Jun - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 207-226

Persistent link: https://www.econbiz.de/10014282744

Effect of colours on sponsor recall

Toh, Brendon; Leng, Ho Keat; Phua, Yi Xian Philip - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 797-808

Persistent link: https://www.econbiz.de/10014285897

Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase

Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10014462364