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Engagement in sports virtual brand communities

Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279

Persistent link: https://www.econbiz.de/10011881786

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club

Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21

Persistent link: https://www.econbiz.de/10012173429

No name, no logo, no problem? : Examining early fan connections to NHL Seattle

Davies, Melissa; Armstrong, Cole; Blaszka, Matthew - In: Sport management review 25 (2022) 3, pp. 406-427

Persistent link: https://www.econbiz.de/10013426216

Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement

Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022

Persistent link: https://www.econbiz.de/10014311258

The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image

Fraser, Nicholas; Hill, Brad; Sotiriadou, Popi - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 133-151

Persistent link: https://www.econbiz.de/10011641954

Consumers' comparative evaluative judgment of athlete endorsers

Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565

Persistent link: https://www.econbiz.de/10011616451

Athlete branding via social media : examining the factors influencing consumer engagement on Instagram

Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526

Persistent link: https://www.econbiz.de/10013350474

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277

Persistent link: https://www.econbiz.de/10013369890

The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator … loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator …

Persistent link: https://www.econbiz.de/10015067079