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Commercial audience retention of television programs : measurement and prediction
Song, Lianlian; Shi, Yang; Tso, Kwok Fai Geoffrey - In: International journal of advertising : the review of … 41 (2022) 3, pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
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An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller; Gray, David Michael - In: Journal of advertising research 53 (2013) 2, pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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Retaining the primetime television audience
Jardine, Bryony; Romaniuk, Jenni; Dawes, John G.; Beal, … - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo; Potter, Robert F.; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia; Romaniuk, Jenni; Sharp, Byron - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.; Swaminathan, Srinivasan - In: Journal of marketing communications 25 (2019) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard; Phau, Ian - In: Journal of advertising research 57 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
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Super Bowl ads
Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10011818457