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Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi; Dong, Yinan - In: Journal of macromarketing 43 (2023) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
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The effectiveness of movie trailer advertising
Karray, Salma; Debernitz, Lidia - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
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Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank; Vogel, Johannes; Lennartz, Wolfgang - 2008
Persistent link: https://www.econbiz.de/10003747597
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit; Stewart, Kristin; Cunningham, Isabella - In: Journal of advertising research 56 (2016) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit; Cunningham, Isabella - In: Journal of business research : JBR 70 (2017), pp. 160-167
Persistent link: https://www.econbiz.de/10011620408