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1993 AMA Winter Educators' Con...
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Marketing
115
Marketing management
91
Marketingmanagement
91
Marktforschung
53
Marketingtheorie
47
Marketing theory
46
USA
38
United States
35
Consumer behaviour
34
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34
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33
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31
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31
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23
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19
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18
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18
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17
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16
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16
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14
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14
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14
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Corporate Social Responsibility
13
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13
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13
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12
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12
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12
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11
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11
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11
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10
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10
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9
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9
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9
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9
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64
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134
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66
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Konferenzschrift
115
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67
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67
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55
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1
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1
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1
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English
356
Undetermined
80
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1
Author
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Varadarajan, Rajan
88
Jaworski, Bernard J.
72
Lurie, Robert S.
13
Shankar, Venkatesh
13
Yadav, Manjit S.
13
Kohli, Ajay Kumar
12
Rayport, Jeffrey F.
10
Sheth, Jagdish N.
9
Kohli, Ajay K.
8
Jayachandran, Satish
6
Kalaignanam, Kartik
6
Hunt, Shelby D.
5
Jaworski, Bernard
5
Bennett, Peter D.
4
MacInnis, Deborah J.
4
Park, C. Whan
4
Baker, Stacey Menzel
3
Bernhardt, Kenneth L.
3
Berry, Leonard L.
3
Bharadwaj, Sundar
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Gupta, Pranjal
3
Humphreys, Ashlee
3
Im, Subin
3
Kumar, V.
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Packard, Grand
3
Saboo, Alok
3
Satornino, Cinthia B.
3
Srinivasan, Raji
3
Stewart, David W.
3
Umashankar, Nita
3
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American Marketing Association
274
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
AMA Winter Academic Conference <2024, Online>
3
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference <1, 1990, Chicago, Ill.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
Conference From Advertising to Communication Research <2, 1981, Paris>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
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Published in...
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Series / American Marketing Association
33
AMS review : official publication of the Academy of Marketing Science
20
Journal of the Academy of Marketing Science
15
Marketing theory and applications
15
Journal of marketing
14
Proceedings series / American Marketing Association
13
AMA educators' proceedings
8
Journal of business research : JBR
6
Legends in strategic marketing
6
MSI reports : working paper series
6
Combined proceedings (Spring Conference + Fall Conference)
5
Journal of retailing
5
Journal of strategic marketing
5
Legends in marketing
5
Business horizons
4
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : MM
3
AMA reprint series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of macromarketing
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
Report / Marketing Science Institute
2
Review of marketing research
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA briefings & surveys
1
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Source
All
ECONIS (ZBW)
307
USB Cologne (EcoSocSci)
88
OLC EcoSci
33
RePEc
7
BASE
2
Showing
1
-
10
of
437
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
2
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10004158682
Saved in:
5
The customer-centered transformational journey
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 143-143
Persistent link: https://www.econbiz.de/10014584114
Saved in:
6
Update the theory + practice section
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 102-104
Persistent link: https://www.econbiz.de/10013401744
Saved in:
7
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
Saved in:
8
Toward a theory of marketing control : environmental context, control types, and consequences
Jaworski, Bernard J.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10001054854
Saved in:
9
Netflix : reinvention across multiple time periods
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10012586898
Saved in:
10
Introducing the Theory + Practice section
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011919192
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