Narrow search
Showing 1 - 10 of 213
Cover Image
Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...
Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
Cover Image
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa; Waller, David; Thaichon, Park; Hiram Ting; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012304013
Cover Image
The dark and bright side of online consumer behavior : editorial
Thaichon, Park; Hwa, Jacky Cheah Jun; Hiram Ting - In: Journal of consumer behaviour 21 (2022) 3, pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
Cover Image
Consumer behaviour and disposition decisions : the why and how of smartphone disposition
Hiram Ting; Thaichon, Park; Chuah, Francis; Tan, Sharon … - In: Journal of retailing and consumer services 51 (2019), pp. 212-220
Persistent link: https://www.econbiz.de/10012115122
Cover Image
Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean; Quach, Sara; Thaichon, Park; Hwa, Jacky … - In: Journal of strategic marketing 32 (2024) 5, pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
Cover Image
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park - In: Journal of retailing and consumer services 34 (2017), pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Cover Image
Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas; Thaichon, Park - In: Journal of retailing and consumer services 32 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011556639
Cover Image
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park; Phau, Ian; Weaven, Scott - In: Journal of retailing and consumer services 65 (2022), pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Cover Image
Relationship marketing in franchising and retailing
Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Cover Image
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10013170054