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How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...

Kumar, Sumit; Prakash, Gyan; Gupta, Bhumika; Cappiello, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014326519

Quality competition between national and store brands

Chakraborty, Tulika; Chauhan, Satyaveer S.; Huang, Xiao - In: International journal of production research 60 (2022) 9, pp. 2703-2732

Persistent link: https://www.econbiz.de/10013412775

What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

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New brand introduction and selling mode choice for online retailers with network effect

Zhong, Boyuan; Houcai Shen - In: Managerial and decision economics : MDE ; the … 43 (2022) 5, pp. 1340-1350

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Insights and anatomy of brand experience in app-based retailing (eRBX) : critical play of physical evidence and enjoyment

Mondal, Jalaluddin; Chakrabarti, Somnath - In: Journal of retailing and consumer services 60 (2021), pp. 1-18

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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started …

Persistent link: https://www.econbiz.de/10014415147

Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach

Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44

Persistent link: https://www.econbiz.de/10012036980

Private labels in marketplaces

Shopova, Radostina - 2021

This paper investigates the implications of vertical integration with private labels in the marketplace model opposed to the classic wholesale model. Differently from classic retailers, on a marketplace firms set end-consumer prices and the intermediary collects fees. When introducing a...

Persistent link: https://www.econbiz.de/10012705125

Measuring national brands' equity over store brands

Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10003887702

Store brand strength

Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10003888209

A service of the

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