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The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Farah, Maya F.; Ramadan, Zahy B.; Harb, Dana H. - In: Journal of retailing and consumer services 48 (2019), pp. 136-143
Persistent link: https://www.econbiz.de/10012001291
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Triggers of consumers' enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic
Jiang, Yangyang; Stylos, Nikolaos - In: Technological forecasting & social change : an … 172 (2021), pp. 1-19
Persistent link: https://www.econbiz.de/10013174252
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Managing the customer experience within the Town Centre retail
Caboni, Federica - In: Managing customer experiences in an omnichannel world : …, (pp. 257-270). 2021
Persistent link: https://www.econbiz.de/10012492851
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The impact of digital social responsibility on preference and purchase intentions : the implication for open innovation
Wilert Puriwat; Suchart Tripopsakul - In: Journal of open innovation : technology, market, and … 7 (2021) 1/24, pp. 1-11
The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...
Persistent link: https://www.econbiz.de/10012417931
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Perceived usefulness of innovative technology in retailing : consumers' and retailers' point of view
Renko, Sanda; Druzijanic, Mirna - In: Journal of retailing and consumer services 21 (2014) 5, pp. 836-843
Persistent link: https://www.econbiz.de/10010407216
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Editorial introduction: retail innovation in the 4th industrial revolution
Park, Jungkun; Yoo, Weon Sang - In: Journal of retailing and consumer services 65 (2022), pp. 1-2
Persistent link: https://www.econbiz.de/10013169676
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Customer reactions to self-checkout discontinuance
Rinta-Kahila, Tapani; Penttinen, Esko; Kumar, Ashish; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581860
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Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.; Geyskens, Inge; Gielens, Katrijn - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019
Persistent link: https://www.econbiz.de/10012123421