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Verantwortliche Unternehmensführung überzeugend kommunizieren : Strategien für mehr Transparenz und Glaubwürdigkeit
Walter, Bernd Lorenz - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655922
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Stakeholder-Dialoge : zwischen fairem Interessenausgleich und Imagepflege
Schreyögg, Georg (ed.) - 2013
Persistent link: https://www.econbiz.de/10009752724
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Communicative dynamics and the polyphony of corporate social responsibility in the network society
Castelló, Itziar; Morsing, Mette; Schultz, Friederike - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 683-694
Persistent link: https://www.econbiz.de/10010237031
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The new brand spirit : how communicating sustainability builds brands, reputations and profits
Conrad, Christian; Thompson, Marjorie Ellis - 2013
Persistent link: https://www.econbiz.de/10010201815
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Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; … - In: International journal of innovation and sustainable … 10 (2016) 2, pp. 120-140
Persistent link: https://www.econbiz.de/10011527166
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Broadcasting, reacting, engaging - three strategies for CSR communication in Twitter
Etter, Michael - In: Journal of communication management : an international … 18 (2014) 4, pp. 322-342
Persistent link: https://www.econbiz.de/10010460099
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An inside view of corporate ESG practices
Briscoe-Tran, Hoa - 2021
Firms often broadcast commitments to environmental, social, and governance (ESG) practices, but do these commitments reflect their internal practices? To find out, I introduce an inside measure of ESG practices from 10 million employee reviews via a word-embedding model. The measure predicts a...
Persistent link: https://www.econbiz.de/10012816469
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How the sender's positioning and the target's CSR record influence the effectiveness of scapegoating crisis communications
Antonetti, Paolo; Baghi, Ilaria - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 411-423
Persistent link: https://www.econbiz.de/10012793418
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The communicative stance of CSR : reflections on the value of CSR communication
Golob, Urša; Verk, Nataša; Nielsen, Anne Ellerup; … - In: Corporate communications : an international journal 22 (2017) 2, pp. 166-177
Persistent link: https://www.econbiz.de/10011725273