Similar Search Results

The effect of mobile health service quality on user satisfaction and continual usage

Oppong, Elizabeth; Hinson, Robert; Adeola, Ogechi; … - In: Total quality management & business excellence 32 (2021) 2, pp. 177-198

Persistent link: https://www.econbiz.de/10012423580

Green marketing and management in emerging markets : the crucial role of people management in successful implementation

Hinson, Robert (ed.); Adeola, Ogechi (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012522309

Green marketing in emerging markets : strategic and operational perspectives

Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012522475

Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts

Ribeiro, Manuel Alector; Adam, Issahaku; Kimbu, Albert Nsom - In: Tourism management : research, policies, practice 86 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012595643

New Frontiers in Hospitality and Tourism Management in Africa

Ngoasong, Michael Zisuh (ed.); Adeola, Ogechi (ed.); … - 2021 - 1st ed. 2021.

Introduction -- Managing Tourism for Economic Development in Africa: Past, Prospects and Policy Implications -- Destination Personality as Predictor of Symbolic Consumption in Nigeria ’s Tourism Industry -- Southern Africa`s morphing into a MICE Tourism space: Critical insights for...

Persistent link: https://www.econbiz.de/10012508418

Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives

Adeola, Ogechi (ed.); Twum, Kojo Kakra (ed.); … - 2023

Part 1: Traditional and Digital Perspectives on Public Sector Marketing Communications -- Chapter 1: Traditional and Digital Perspectives on Public Sector Marketing Communications -- Part 2: Advertising and Direct Marketing -- Chapter 2: Public Service Advertising and Celebrity endorsement in...

Persistent link: https://www.econbiz.de/10014253072

Introduction to public sector marketing communications in Africa

Adeola, Ogechi; Katuse, Paul; Twum, Kojo Kakra; Adisa, … - In: Public Sector Marketing Communications Volume I : …, (pp. 3-18). 2022

Persistent link: https://www.econbiz.de/10013415039

Public relations in Africa's public sector : a crisis situational analysis of South Africa and Nigeria

Agu, Emeka; Adeola, Ogechi; Ibelegbu, Oserere; Esho, Ebes - In: Public Sector Marketing Communications Volume I : …, (pp. 147-176). 2022

Persistent link: https://www.econbiz.de/10013415083

Conclusion: effective public relations and brand communication in Africa's public sector

Adeola, Ogechi; Adae, Eric Kwame; Twum, Kojo Kakra; … - In: Public Sector Marketing Communications Volume I : …, (pp. 227-240). 2022

Persistent link: https://www.econbiz.de/10013415098

The relationship between business and bank : the role of perceived injustice in complaint behaviour

Ojeme, Mark; Adeola, Ogechi - In: Journal of financial services marketing 28 (2023) 2, pp. 396-409

Persistent link: https://www.econbiz.de/10014326891