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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
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Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech; Dwyer, Brendan - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
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Football championships and jersey sponsors’ stock prices : an empirical investigation
Hanke, Michael; Kirchler, Michael - In: The European journal of finance 19 (2013) 3/4, pp. 228-241
Persistent link: https://www.econbiz.de/10010243655
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Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias; Hodeck, Alexander - In: International journal of sport management and marketing … 23 (2023) 6, pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
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How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights
Budzinski, Oliver; Gänßle, Sophia; … - 2019
The collective sale of football broadcasting rights constitutes a cartel, which, in the European Union, is only allowed … authorities need to rethink the conditions and obligations they impose on centralized marketing arrangements in football. We …
Persistent link: https://www.econbiz.de/10012025484
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How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights
Budzinski, Oliver; Gänßle, Sophia; … - In: International journal of sport finance 14 (2019) 3, pp. 147-157
Persistent link: https://www.econbiz.de/10012155523
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
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Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier; Dalakas, Vassilis; Melancon, Joanna … - In: Services marketing quarterly 42 (2021) 3/4, pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208