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Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences

Becerra, Mario; Balliauw, Matteo; Goos, Peter; De … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 88-108

Persistent link: https://www.econbiz.de/10014504950

Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)

Amani, David - In: Future Business Journal 9 (2023) 1, pp. 1-16

Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty …, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can … identification and fan community identification can be used to promote eFANgelism via perceived brand sacredness among sports fans in …

Persistent link: https://www.econbiz.de/10014505966

Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment

Ehrlich, Justin; Potter, Joel; Sanders, shane; Paul, … - In: International journal of sport finance 19 (2024) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10014508047

The impact of perceived team reputation on team identification in the context of european football league teams

Mahmoudian, Abed; Boroujerdi, Saeed Sadeghi; Ko, Yong Jae; … - In: Corporate reputation review 27 (2024) 1, pp. 70-85

Persistent link: https://www.econbiz.de/10014512886

Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club

Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21

Persistent link: https://www.econbiz.de/10012173429

Gear manufacturers as contestants in sports competitions : breeding and branding returns

Everdingen, Yvonne Maria van; Hariharan, Vijay Ganesh; … - In: Journal of marketing 83 (2019) 3, pp. 126-144

Persistent link: https://www.econbiz.de/10012176007

The implementation of integrated marketing communication (IMC) : evidence from professional football clubs in England

Manoli, Argyro Elisavet; Hodgkinson, Ian R. - In: Journal of strategic marketing 28 (2020) 6, pp. 542-563

Persistent link: https://www.econbiz.de/10012313920

Zentralvermarktung und staatliche Regulierung aus Wettbewerbssicht

Parlasca, Susanne - In: Zur Ökonomik der Rechte bei Sportveranstaltungen, (pp. 31-48). 2006

Persistent link: https://www.econbiz.de/10014557061

From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014232437

An analysis of identity conflict among health-conscious sport fans

Mansfield, Aaron C.; Melton, E. Nicole; Katz, Matthew - In: Journal of sport management : the official journal of … 36 (2022) 6, pp. 600-612

Persistent link: https://www.econbiz.de/10014246140