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Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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The presentation of brand personality in English-Chinese brand name translation
Cui, Ying - In: International journal of market research 61 (2019) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
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What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, … - In: Journal of marketing 83 (2019) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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Impulse buying behaviour in cosmetics marketing activities
Wu, Pei-Tzu; Lee, Cheng-Jong - In: Total quality management & business excellence : an … 27 (2016) 9/10, pp. 1091-1111
Persistent link: https://www.econbiz.de/10011687855
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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...
Persistent link: https://www.econbiz.de/10014506310
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What is true (brand) love? : the love concept in branding theory and research
Merdin, Ezgi - In: Journal of euromarketing 22 (2013) 3, pp. 51-63
Persistent link: https://www.econbiz.de/10010248353
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Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10013483012