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The new advertising : branding, content, and consumer relationships in the data-driven social media era

Brown, Ruth E. (ed.); Jones, Valerie K. (ed.); … - 2016

Volume 1. Traditional advertising transformed. - Volume 2. New media, new uses, new metrics …

Persistent link: https://www.econbiz.de/10014387856

A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137

Persistent link: https://www.econbiz.de/10014369753

Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention

Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014373268

Investigating the impact of brand vs cause interaction on cause related advertisements

Jublee, Daniel Inbaraj; Kasilingam, Dharun Lingam; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014373354

Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising

Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 88-101

Persistent link: https://www.econbiz.de/10012581567

The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko - 2010

The nature of the effect of media advertising on brand choice is investigated in two product categories in analyses … which advertising is assumed to directly affect brand utility, model error variance, and brand consideration. We find strong … support for advertising effects on choice through an indirect route of consideration set formation, and not directly affecting …

Persistent link: https://www.econbiz.de/10012717181

Anthropomorphism in advertising : the effect of media on audience attitude

Agrawal, Shivani; Khandelwal, Utkal; Bajpai, Naval - In: Journal of marketing communications 27 (2021) 8, pp. 799-815

Persistent link: https://www.econbiz.de/10012697000

Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement

Pittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 106-121

Persistent link: https://www.econbiz.de/10012821768

Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest

Ramadhanti, Evie - 2019

Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and …

Persistent link: https://www.econbiz.de/10012895191

How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness

Lee, Susanna S.; Chen, Huan; Lee, Yu-Hao - In: The journal of product & brand management 31 (2022) 1, pp. 149-162

Persistent link: https://www.econbiz.de/10012798141