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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132223

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

Identifying the effects of perceived values of mobile banking applications on customers : comparative study between baby boomers, generation X and generation Y

Berraies, Sarra; Yahia, Karim Ben; Hannachi, Mariem - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 1018-1038

Persistent link: https://www.econbiz.de/10011788307

The role of customer brand engagement and brand experience in online banking

Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041

Persistent link: https://www.econbiz.de/10011618717

The antecedents of rural customers' satisfaction and loyalty regarding mobile banking services during the COVID-19 pandemic in India

Verma, Saurabh; Gupta, Mamta; Biswas, Anandita - In: International journal of business forecasting and … 9 (2024) 2, pp. 197-212

Persistent link: https://www.econbiz.de/10014512030

Determinants of customers' adaptation to Internet Banking : evidence from Greater Jakarta Area, Indonesia

Nasreen, Jareena; Lubis, Arief Wibisono - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 143-157

facilities for users. Banks should invest more in promoting Internet Banking either internally through information by bank …

Persistent link: https://www.econbiz.de/10012886853

Value Congruence and Consumer's Satisfaction towards Online Banking – The Mediation Role of Affective Commitment

Rahman, Muhammad - 2016

Value congruence (VC) and its impact on customers' satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer's satisfaction towards online banking and examine the mediating role...

Persistent link: https://www.econbiz.de/10012982674

E-Banking : An Empirical Study of the Factors Affecting Young Customer’s E-Satisfaction in India

Balamurugan, S.; M, Selvalakshmi - 2022

'-s, internet banking and mobile banking applications are often utilized by certain bank customers who give importance to security …

Persistent link: https://www.econbiz.de/10014235448

Understanding customers' usage behavior towards online banking services : an integrated risk-benefit framework

Kaur, Simarpreet; Arora, Sangeeta - In: Journal of financial services marketing 28 (2023) 1, pp. 74-98

Persistent link: https://www.econbiz.de/10014251403

Factors effecting customer satisfaction of mobile banking in Bangladesh : a study on young users' perspective

Jahan, Nusrat; Shahria, Golam - In: South Asian journal of marketing 3 (2022) 1, pp. 60-76

Purpose - In Bangladesh, the banking companies have huge opportunity to capture market share by properly understanding the critical aspect of customer satisfaction. This paper mainly focuses on young generation as target group to find out their differential perception. This study aims to...

Persistent link: https://www.econbiz.de/10013341528