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Wann Kunden grün kaufen
White, Katherine; Hardisty, David J.; Habib, Rishad - In: Harvard-Business-Manager : das Wissen der Besten 41 (2019) 9, pp. 20-29
Persistent link: https://www.econbiz.de/10012052552
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How to shift consumer behaviors to be more sustainable : a literature review and guiding framework
White, Katherine; Habib, Rishad; Hardisty, David J. - In: Journal of marketing 83 (2019) 3, pp. 22-49
Persistent link: https://www.econbiz.de/10012175983
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The elusive green consumer : people say they want sustainable products, but they don’t tend to buy them : here’s how to change that
White, Katherine; Hardisty, David J.; Habib, Rishad - In: Harvard business review : HBR 97 (2019) 4, pp. 124-133
Persistent link: https://www.econbiz.de/10012039693
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Everybody Thinks We Should but Nobody Does : How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration
Habib, Rishad; White, Katherine; Hoegg, JoAndrea - In: Journal of Consumer Psychology 31 (2021) 3, pp. 621-630
Persistent link: https://www.econbiz.de/10012535522
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Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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Consumer reactions to the decreased usage message : the role of elaborative processing
White, Katherine; Willness, Chelsea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003825338
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Social identity threat and consumer preferences
White, Katherine; Argo, Jennifer J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003883900
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When are moods most likely to influence consumers' product preferences? : the role of mood focus and perceived relevance of moods
White, Katherine; McFarland, Cathy - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 526-536
Persistent link: https://www.econbiz.de/10003884455
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It's the mind-set that matters : the role of construal level and message framing in influencing consumer efficacy and conservation behaviors
White, Katherine; MacDonnell, Rhiannon; Dahl, Darren W. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 472-485
Persistent link: https://www.econbiz.de/10009161365
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Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John; White, Katherine; Shang, Jingzhi - In: Journal of marketing 77 (2013) 1, pp. 104-119
Persistent link: https://www.econbiz.de/10009725639