This study investigates how assortment satisfaction is predicted for purchase of online footwear and its consequences. This research is interplay of product display, customer loyalty, perceived risk and price comparison to ascertain their relationships. It examines the association between...

Mobile based applications like agricultural extension services are fast becoming an assistant to farming. The purpose of this study is to examine the factors associated with the adoption of innovation perceived by consumers of AES and those which influence attitude. Diffusion of innovation...

Purpose: The purpose of this paper is to investigate if animosity outbreaks against China result in a consumer’s reluctance to buy Chinese goods. It further studies the relationship of consumer animosity upon boycott and reluctance to buy (RTB). Design/methodology/approach: A descriptive...