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Who (dis)continues to use SMS in the age of ubiquitous mobile Internet access? : a two-level investigation of residential mobile communications customers in Germany

Gerpott, Torsten J. - In: International journal of e-business research : an … 11 (2015) 3, pp. 31-53

Persistent link: https://www.econbiz.de/10011306285

Antecedents of consumer brand engagement and brand loyalty

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578

Persistent link: https://www.econbiz.de/10011483114

Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi

Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - 2020

Persistent link: https://www.econbiz.de/10012266494

Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?

Cambra-Fierro, Jesus; Melero-Polo, Iguacel - In: Marketing intelligence & planning 35 (2017) 2, pp. 277-295

Persistent link: https://www.econbiz.de/10011700853

A multi-country comparison of user innovation behaviors on smartphone applications

Yoo, Bosul; Katsumata, Sotaro; Ichikohji, Takeyasu - 2017

This study examines preceding factors of user innovation behavior using a case of smartphone applications toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user innovation evaluation:quality and quantity. Quality...

Persistent link: https://www.econbiz.de/10011738364

Talk to engage : the influence of smartphone voice assistants on consumers' brand engagement

Hafizah Omar Zaki; Nor Asiah Omar; Sharizal Hashim; … - In: Journal of global scholars of marketing science : … 34 (2024) 4, pp. 584-608

Persistent link: https://www.econbiz.de/10015073560

Motivations leading to customer citizenship behavior in services : scale development and validation

Choi, Laee; Lotz, Sherry - In: The journal of consumer marketing 33 (2016) 7, pp. 539-551

Persistent link: https://www.econbiz.de/10011642294

Consumers' repurchase intention towards a mobile phone brand in Qatar : an exploratory study utilizing theory of reasoned action framework

Isaid, Emad Naji; Faisal, Mohd. Nishat - In: Global business review 16 (2015) 4, pp. 594-608

Persistent link: https://www.econbiz.de/10011409484

Social media and m-commerce

Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84

Persistent link: https://www.econbiz.de/10011387770

Consumer's attitude to receive and response to SMS advertising

Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90

Persistent link: https://www.econbiz.de/10011719120