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Place brands and brand-place associations : the role of "place" in international marketing

Papadopoulos, Nicolas G.; El Banna, Alia; Murphy, Steven A. - In: Handbook of research in international marketing, (pp. 88-113). 2011

Persistent link: https://www.econbiz.de/10009385448

Predicting tourism market potential of Chile by use of a qualitative forecasting technique

Kaynak, Erdener; Rojas-Méndez, José I. - In: International journal of commerce and management 24 (2014) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10010389717

Exploring consumer's needs and motivations in online social lending for development

Mittelman, Robert; Rojas-Méndez, José I. - In: Journal of nonprofit & public sector marketing 25 (2013) 4, pp. 309-333

Persistent link: https://www.econbiz.de/10010234744

Measuring and positioning nation brands : a comparative brand personality approach

Rojas-Méndez, José I.; Papadopulos, Nicolas; Murphy, … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10009741994

Chilean wine producer market orientation : comparing MKTOR versus MARKOR

Rojas-Méndez, José I.; Rod, Michel - In: International journal of wine business research : IJWBR 25 (2013) 1, pp. 27-49

Persistent link: https://www.econbiz.de/10009743711

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?

El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319

Persistent link: https://www.econbiz.de/10011771902

Countries' positioning on personality traits : analysis of 10 South American national tourism websites

Rojas-Méndez, José I.; Hine, Michael J. - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 233-247

Persistent link: https://www.econbiz.de/10011773052

Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing intelligence & planning 35 (2017) 1, pp. 18-39

Persistent link: https://www.econbiz.de/10011657321

The U.S. brand personality: A Sino perspective

Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of Business Research 66 (2013) 8, pp. 1028-1034

This research applies the personality metaphor to examine the U.S. brand personality in China. Results indicate that the U.S. brand personality is a multidimensional construct composed of three main dimensions: amicableness, resourcefulness, and self-centeredness. An overall view indicates that...

Persistent link: https://www.econbiz.de/10010869778

Time pressure and time planning in explaining advertising avoidance behavior

Rojas-Méndez, José I.; Davies, Gary - In: Journal of promotion management : JPM 23 (2017) 4, pp. 481-503

Persistent link: https://www.econbiz.de/10011799258