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Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - 2016
Persistent link: https://www.econbiz.de/10011588242
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Branding and rebranding - grocery market perspective
Mróz-Gorgoń, Barbara - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 117-126
Persistent link: https://www.econbiz.de/10011648102
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Impulse buying behaviour in cosmetics marketing activities
Wu, Pei-Tzu; Lee, Cheng-Jong - In: Total quality management & business excellence : an … 27 (2016) 9/10, pp. 1091-1111
Persistent link: https://www.econbiz.de/10011687855
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A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
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The influence of features, brand image, brand loyalty, and price point towards purchasing decision (a case study on the users of Samung Galaxy Series in Depok, Indonesia)
Segoro, Waseso; Wahida, Fidiana - In: International journal of applied business and economic … 16 (2018) 1, pp. 59-62
Persistent link: https://www.econbiz.de/10011981688
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
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Recapturing images after a brand crisis through marketing communication in social networks : the Maggi controversy
Srivastava, R. K. - In: International journal of export marketing 2 (2018) 1, pp. 63-86
Persistent link: https://www.econbiz.de/10011961390