This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles of perceived values, consisting of perceived hedonic...

This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and the technology acceptance framework to examine the influence of interactivity and customer involvement on the online shopping experience. It attempts to empirically test the...