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Critical omni-channel service elements affecting satisfaction and loyalty

Koo, Wanmo - In: International journal of e-business research : an … 16 (2020) 2, pp. 32-46

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Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing

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Determinants of consumers' purchase channel preference in omni-channel retailing

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Buy online and pick up in-store : design of the service area

Jin, Ming; Li, Gang; Cheng, T. C. E. - In: European journal of operational research : EJOR 268 (2018) 2, pp. 613-623

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Examining the channel choice of experience-oriented customers in omni-channel retailing

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Does cross-channel consistency always create brand loyalty in omni-channel retailing?

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Effect of channel integration quality on consumer responses within omni-channel retailing

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Defining a retailer's channel strategy applied to young consumers

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The impact of channel integration on consumers' channel preferences : do showrooming and webrooming behaviors matter?

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The effects of multi-channel assortment integration on customer confusion

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