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Price limits and corporate investment : the consumers' perspective
Sarkar, Sudipto - In: Economic modelling 50 (2015), pp. 168-178
Persistent link: https://www.econbiz.de/10011440490
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Test for the real option in consumer behavior
Li, Eric Ah Lik - In: Research in economics : an international review of economics 68 (2014) 1, pp. 70-83
Persistent link: https://www.econbiz.de/10010465727
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The impact of cross-selling on managing consumer returns in omnichannel operations
Yang, Guangyong; Ji, Guojun - In: Omega : the international journal of management science 111 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013271725
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Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan; Ketzenberg, Michael; Heim, Gregory R. - In: Journal of operations management 61 (2018), pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
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Revenue management with end-of-period discounts in the presence of customer learning
Ovchinnikov, Anton; Milner, Joseph M. - In: Production and operations management : an international … 21 (2012) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10009503881
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Customer lifetime valuation using real options analysis
Koosha, Hamidreza; Albadvi, Amir - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 122-134
Persistent link: https://www.econbiz.de/10011416879
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"Let's wait and see!" : the real option to switch as a new element of customer value
Henseler, Jörg; Roemer, Ellen - In: Schmalenbach business review : sbr 65 (2013) 2, pp. 112-136
Persistent link: https://www.econbiz.de/10009728670
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The value of flexibility : real options and customer lifetime value
Haenlein, Michael - In: Handbook of research on customer equity in marketing, (pp. 118-136). 2015
Persistent link: https://www.econbiz.de/10010483493
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Evaluating investments in CRM with real options
Maklan, Stan (contributor); Knox, Simon (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001990222
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Managementmethoden für ICT-Unternehmen : aktuelles Wissen von Forschenden des iimt der Université de Fribourg und Spezialisten aus der Praxis
Teufel, Stephanie; Götte, Sascha; Steinert, Martin - 2004
Persistent link: https://www.econbiz.de/10002102953