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From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman; Harrigan, Paul; Wang, Shasha; Roy, Sanjit; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
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#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul - In: Journal of business research : JBR 135 (2021), pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
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Leveraging spectator emotion : a review and conceptual framework for marketing health behaviors in elite sports
Teal, Renee; Roberts, Michele; Harrigan, Paul; Clarkson, Jo - In: Sport management review 23 (2020) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10012295137
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Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko; Harrigan, Paul; Roy, Sanjit; Soutar, … - In: Technological forecasting & social change : an … 145 (2019), pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
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The future of technology in marketing : utopia or dystopia?
Harrigan, Paul; Coussement, Kristof; Lancelot Miltgen, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 211-215
Persistent link: https://www.econbiz.de/10012248925
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An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
Abid, Aman; Harrigan, Paul - In: Australasian marketing journal 28 (2020) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10012253924
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449