Narrow search
Showing 1 - 10 of 179,151
Cover Image
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Cover Image
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Cover Image
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa; Williams, Pamela A. - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Cover Image
Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Cover Image
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Cover Image
The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Cover Image
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie; Smith, Malcolm C. - In: Health marketing quarterly 31 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Cover Image
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.; Broekemier, Gregory M.; Burkink, Tim J. - In: Health marketing quarterly 31 (2014) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Cover Image
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.; Huhmann, Bruce A. - In: Journal of global marketing 35 (2022) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Cover Image
Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10012607276