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Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N. - 1982
Persistent link: https://www.econbiz.de/10001910447
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Advertising : Its role in modern marketing
Dunn, S. Watson; Barban, Arnold M. - 1974 - Third edition
Persistent link: https://www.econbiz.de/10002101196
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A differential games solution to the problem of determining the optimal timing of advertising expenditures
Deal, Kenneth Raymond - 1975
Persistent link: https://www.econbiz.de/10002064123
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Advertising
Crawford, John W. - 1965 - 2.ed.
Persistent link: https://www.econbiz.de/10002039374
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Seminar on "the Business of Advertising", Barcelona (Spain), 14th-17th June 1978 ; [Hauptbd.]
1978
Persistent link: https://www.econbiz.de/10001417022
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Advertising management : Text and cases
Anderson, Robert L.; Barry, Thomas E. - 1979
Persistent link: https://www.econbiz.de/10001832280
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Advertising : mass communication in marketing
Littlefield, James E.; Kirkpatrick, C. A. - 1970 - 3. ed
Persistent link: https://www.econbiz.de/10001893109
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The economic effects of advertising
Borden, Neil H. - In: Issues in American economic history : selected readings, (pp. 425-433). 1964
Persistent link: https://www.econbiz.de/10001937571
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Advertising theory and practice
Sandage, Charles Harold; Fryburger, Vernon - 1971 - 8. ed
Persistent link: https://www.econbiz.de/10002788745
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Repetitive advertising in newspapers : a study of two new products
Stewart, John B. - 1964
Persistent link: https://www.econbiz.de/10002852098