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Consumer motives for purchasing counterfeit luxury products : behind the status signaling behavior using brand prominence
Purwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 208-215
The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers ( patrician , parvenus and poseur ) in the context of luxury brand fashion. Data were obtained from a sample...
Persistent link: https://www.econbiz.de/10012020152
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger; Petrovici, Dan Alex; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
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What leads Saudi Arabian consumers to purchase counterfeit luxury products?
Kassim, Norizan M. - In: Journal for global business advancement : JGBA 10 (2017) 2, pp. 125-139
Persistent link: https://www.econbiz.de/10011718402
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia; Castaño, Raquel; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
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When counterfeits raise the appeal of luxury brands
Romani, Simona; Gistri, Giacomo; Pace, Stefano - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
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Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
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Attitudes and purchase intention towards counterfeiting luxurious fashion products in Vietnam
Nguyen Minh Ha; Huynh Luong Tam - In: International journal of economics and finance 7 (2015) 11, pp. 207-221
Persistent link: https://www.econbiz.de/10011401454
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Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara; Penz, Elfriede - In: Psychology & marketing 32 (2015) 4, pp. 373-391
Persistent link: https://www.econbiz.de/10010527149