//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Guest editorial: artificial in...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
39
Konsumentenverhalten
38
Brand management
27
Markenführung
27
Financial services
19
Social Web
18
Social web
18
Emerging economies
16
Schwellenländer
16
Artificial intelligence
15
Marketing
15
Brand image
14
Finanzdienstleistung
14
Markenimage
14
Advertising
13
Künstliche Intelligenz
13
United Kingdom
13
Advertising effects
12
Africa
12
Werbewirkung
12
Werbung
12
Afrika
11
Großbritannien
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Higher education institution
10
Hochschule
10
Beziehungsmarketing
9
Coronavirus
8
Fashion
8
Marketing management
8
Marketingmanagement
8
Mode
8
Nachhaltige Entwicklung
8
Nigeria
8
Sustainable development
8
Bibliometrics
7
Bibliometrie
7
Brand
7
more ...
less ...
Online availability
All
Undetermined
128
Free
30
Type of publication
All
Article
135
Book / Working Paper
51
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Aufsatz im Buch
23
Book section
23
Aufsatzsammlung
8
research-article
8
Article
3
Lehrbuch
2
Textbook
2
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
conceptual-paper
1
editorial
1
more ...
less ...
Language
All
English
182
Undetermined
4
Author
All
Mogaji, Emmanuel
104
Van Esch, Patrick
33
Farquhar, Jillian Dawes
29
Nguyen Phong Nguyen
19
Cui, Yuanyuan
12
Northey, Gavin
11
Perez-Vega, Rodrigo
11
Adeola, Ogechi
7
Arli, Denni
7
Bosah, Genevieve
7
van Esch, Patrick
7
Brooksworth, Frederica
6
Jain, Shailendra Pratap
6
Panther, Tracy
6
Black, J. Stewart
5
Dawes Farquhar, Jillian
5
Hinson, Robert
5
Nguyen, Nguyen Phong
5
Abdelli, Mohammed El Amine
4
Adisa, Isaiah
4
Farinloye, Temitope
4
Heller, Jonas
4
Hinson, Robert Ebo
4
Maringe, Felix
4
Robson, Julie
4
Soetan, Taiwo O.
4
Awasthi, Anjali
3
Chemma, Nawal
3
Danbury, Annie
3
Das, Gopal
3
Duffy, Sarah
3
Kirgiz, Ayca Can
3
Nwoba, Arinze Christian
3
Nyamwena-Mukonza, Chipo
3
O'Gorman, Kevin
3
Ukpabi, Dandison
3
Apostolidis, Chrysostomos
2
Bakpayev, Marat
2
Borghei Razavi, Niloofar
2
Brown, Jane
2
more ...
less ...
Institution
All
Palgrave Macmillan <Firma>
1
Routledge (Firm)
1
Published in...
All
International Journal of Bank Marketing
11
Journal of business research : JBR
8
Journal of retailing and consumer services
8
International journal of bank marketing
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Psychology & marketing
5
Business horizons
4
Management and information technology in the digital era : challenges and perspectives
4
Marketing Intelligence & Planning
4
Marketing theory
4
Springer eBook Collection
4
Australasian marketing journal
3
European journal of marketing
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Journal of consumer behaviour
3
Palgrave Studies of Marketing in Emerging Economies
3
Palgrave studies of marketing in emerging economies
3
Cogent Business & Management
2
Emerald points
2
European Sport management quarterly : ESMQ
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of strategic marketing
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Qualitative Market Research: An International Journal
2
Qualitative market research : an international journal
2
Research Agenda Working Papers
2
Routledge studies in marketing
2
Advanced series in management
1
Asia Pacific Journal of Marketing and Logistics
1
Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
1
Contemporary issues in social media marketing
1
Contextual evolution across markets, disciplines and sectors
1
Country of origin effect : looking back and moving forward
1
Demarketing
1
Designing and communicating experience
1
Emerald Points Ser.
1
more ...
less ...
Source
All
ECONIS (ZBW)
150
Other ZBW resources
25
OLC EcoSci
5
EconStor
3
USB Cologne (EcoSocSci)
2
RePEc
1
Showing
1
-
10
of
186
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: artificial intelligence in financial services marketing
Mogaji, Emmanuel
(
ed.
);
Farquhar, Jillian Dawes
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396471
Saved in:
2
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
3
AI-enabled recruiting in the war for talent
Black, J. Stewart
;
Van Esch, Patrick
- In:
Business horizons
64
(
2021
)
4
,
pp. 513-524
Persistent link: https://www.econbiz.de/10012590516
Saved in:
4
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
5
Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079
Saved in:
6
COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
7
Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
Saved in:
8
Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial
Van Esch, Patrick
;
Black, J. Stewart
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10012668429
Saved in:
9
Al-enabled biometrics in recruiting : insights from marketers for managers
Van Esch, Patrick
;
Black, J. Stewart
;
Franklin, Drew
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 225-234
Persistent link: https://www.econbiz.de/10012668433
Saved in:
10
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->