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Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns

Sengupta, Aniket; Cao, Lanlan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1039-1061

Persistent link: https://www.econbiz.de/10013398151

Augmented reality in retail : a systematic review of research foci and future research agenda

Chen, Ruofei; Perry, Patsy; Boardman, Rosy; McCormick, Helen - In: International journal of retail and distribution management 50 (2022) 4, pp. 498-518

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Customer experiences in omnichannel retail environments : a thematic literature review

Both, Alina; Steinmann, Sascha - In: The international review of retail, distribution and … 33 (2023) 5, pp. 445-478

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Shopping in virtual reality : a literature review and future agenda

Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 134 (2021), pp. 37-58

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Engagement with chatbots versus augmented reality interactive technology in e-commerce

Moriuchi, Emi; Landers, V. Myles; Colton, Deborah; … - In: Journal of strategic marketing 29 (2021) 5, pp. 375-389

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The role of augmented reality in redefining e-tailing : a review and research agenda

Jayaswal, Pragya; Parida, Biswajita - In: Journal of business research : JBR 160 (2023), pp. 1-23

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How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality

Caboni, Federica; Pizzichini, Lucia - In: International journal of retail and distribution management 50 (2022) 13, pp. 95-115

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Augmented reality and the customer journey : an exploratory study

Romano, Beatrice; Sands, Sean; Pallant, Jason I. - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 354-363

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Designing augmented reality services for enhanced customer experiences in retail

Vaidyanathan, Nageswaran; Henningsson, Stefan - In: Journal of service management 34 (2023) 1, pp. 78-99

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How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective

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