brand image, brand identification, and their effect to brand love in the context of video game modification online … communities. Design/methodology/approach: This is quantitative research with three independent variables (Perceived Brand Image …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are …

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand … satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model … associations that affect consumers’ decision-making process and create a brand-loyal customer base. …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …