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Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 473-494

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Sharma, Piyush; Chan, Ricky Y. K. - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 602-626

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Sharma, Piyush; Mathur, Rajiv; Dhawan, Abhinav - In: The journal of services marketing 23 (2009) 5, pp. 289-300

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Sharma, Piyush; Erramilli, M. Krishna; Chung, Cindy; … - In: International journal of pharmaceutical and healthcare … 9 (2015) 2, pp. 95-117

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Zhan, Lingjing; Sharma, Piyush; Chan, Ricky Y. K. - In: Marketing intelligence & planning 33 (2015) 4, pp. 556-574

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