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Advertising
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Ford, John B.
141
Ford, John
25
Merchant, Altaf
21
LaTour, Michael S.
15
West, Douglas C.
12
Sargeant, Adrian
11
Honeycutt, Earl D.
9
Honeycutt Jr, Earl D.
8
Mady, Sarah
8
Ibrahim, Essam
6
Mottner, Sandra
6
Mady, Tarek
5
West, Douglas
5
Jain, Varsha
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Thelen, Shawn
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Clarke III, Irvine
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Clarke, Irvine
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Hill, Ronald Paul
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2
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Journal of advertising research
28
International marketing review
18
Journal of business research : JBR
14
International Marketing Review
12
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of nonprofit and voluntary sector marketing
6
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6
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6
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4
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4
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3
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Journal of Consumer Marketing
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Journal of Environmental Planning and Management
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Journal of World Business
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Journal of current issues and research in advertising : JCIRA
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Journal of euromarketing
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ECONIS (ZBW)
79
OLC EcoSci
62
Other ZBW resources
22
RePEc
11
USB Cologne (EcoSocSci)
5
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21
What do we know about social-media marketing? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 383-384
Persistent link: https://www.econbiz.de/10012159847
Saved in:
22
What do we know about neuromarketing? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 257-258
Persistent link: https://www.econbiz.de/10012118858
Saved in:
23
New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
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24
The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning
Ford, John B.
-
1985
Persistent link: https://www.econbiz.de/10000724084
Saved in:
25
Internal competition in a nonprofit museum context : develoment of a scale
Mottner, Sandras
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10003727834
Saved in:
26
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
27
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
28
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Saved in:
29
A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas C.
;
Magnini, Vincent P.
; …
-
2010
Persistent link: https://www.econbiz.de/10008907432
Saved in:
30
Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 301-304
Persistent link: https://www.econbiz.de/10008736607
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