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What do we know about social-media marketing? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 4, pp. 383-384
Persistent link: https://www.econbiz.de/10012159847
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What do we know about neuromarketing? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 3, pp. 257-258
Persistent link: https://www.econbiz.de/10012118858
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New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B. - In: Journal of advertising research 62 (2022) 2, pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
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The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning
Ford, John B. - 1985
Persistent link: https://www.econbiz.de/10000724084
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Internal competition in a nonprofit museum context : develoment of a scale
Mottner, Sandras; Ford, John B. - In: International journal of nonprofit and voluntary sector … 13 (2008) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10003727834
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A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.; Merchant, Altaf - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.; Merchant, Altaf - In: Journal of advertising research 50 (2010) 4, pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010
Persistent link: https://www.econbiz.de/10008907432
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Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304
Persistent link: https://www.econbiz.de/10008736607