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The quest for consumers' attention : exploring ad tools, tactics, and devices

Ford, John B.; Campbell, Colin L. - In: Journal of advertising research 62 (2022) 3, pp. 197-198

Persistent link: https://www.econbiz.de/10013435281

Strategic marketing : creating competitive advantage

West, Douglas C.; Ford, John B.; Ibrahim, Essam; … - 2022 - Fourth edition

Persistent link: https://www.econbiz.de/10013480435

Strategic marketing : creating competitive advantage

West, Douglas S. - 2015 - 3. Aufl.

Persistent link: https://www.econbiz.de/10013480584

Why the experiential view is vital to marketing communications research now : an enhanced framework for examining the effects of contemporary marketing

Hermann, Jean-Luc; Ford, John B. - In: Journal of advertising research 63 (2023) 2, pp. 119-122

Persistent link: https://www.econbiz.de/10014317742

Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022

Ford, John B.; West, Douglas C.; Koorank Beheshti, … - In: Journal of business research : JBR 167 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014383081

Reappraising the roles of review valence and conflict in online relationships

Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014383191

What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality

Harrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; … - In: The journal of product & brand management 32 (2023) 1, pp. 59-78

Persistent link: https://www.econbiz.de/10013552935

Theoretical investigation of the antecedent role of review valence in building electronic customer relationships

Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202

Persistent link: https://www.econbiz.de/10014309474

A prescriptive essay concerning sex role portrayals in international advertising contexts

Ford, John B.; LaTour, Michael S.; Clarke, Irvine - In: American business review 22 (2004) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10001968954

What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA

Mady, Tarek - In: International Journal of Emerging Markets 13 (2018) 5, pp. 734-757

Purpose: The purpose of this paper is to extend the research paradigm focusing on behaviorally-based first-mover advantages (FMA) by applying the widely-accepted Theory of Reasoned Action (TRA) and offers insights into differences between a mature market (USA) and an emerging market (EM)...

Persistent link: https://www.econbiz.de/10012070683