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Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 175-189). 2010
Persistent link: https://www.econbiz.de/10003996989
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Comprehension of and vulnerability to persuasive marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 182-199). 2021
Persistent link: https://www.econbiz.de/10012298604
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"Oh, stop! You flatter me" : ingratiation in retail settings
Bailey, Ainsworth Anthony - In: International journal of retail & distribution management 43 (2015) 9, pp. 895-915
Persistent link: https://www.econbiz.de/10011456595
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An investigation of internal marketing and its effets on employees in the banking sector in Saudi Arabia
Albassami, Faisal A.; Al-Meshal, Soad A.; Bailey, … - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 176-190
Persistent link: https://www.econbiz.de/10011480268
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Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar; Roy, Subhadip; Bailey, … - In: Psychology & marketing 32 (2015) 12, pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
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Consumer social orientation-based personality and social media use : an exploration among young US consumers
Bailey, Ainsworth Anthony; Ben Mimoun, Mohammed Slim - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10011581498
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GREEN consumption values and Indian consumers' response to marketing communications
Bailey, Ainsworth Anthony; Mishra, Aditya; Tiamiyu, … - In: The journal of consumer marketing 33 (2016) 7, pp. 562-573
Persistent link: https://www.econbiz.de/10011642301
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Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony; Mishra, Aditya; Tiamiyu, … - In: Journal of marketing communications 22 (2016) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna; Bailey, Ainsworth Anthony; Zhang, Lixuan - In: Journal of marketing communications 24 (2018) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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Exploring factors influencing US millennial consumers' use of tap-and-go payment technology
Bailey, Ainsworth Anthony; Pentina, Iryna; Mishrab, … - In: The international review of retail, distribution and … 30 (2020) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10012209856