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The progress of destination marketing in emerging economies : a focus on ASEAN

Mohd Raziff Jamaluddin; Mohd Hafiz Hanafiah; Cornell, … - In: Marketing Communications and Brand Development in …, (pp. 19-39). 2022

Persistent link: https://www.econbiz.de/10013274216

Effect of halal food knowledge and trust on muslim consumer purchase behavior of syubhah semi-processed food products

Rahman, Reezlin Abdul; Zahari, Mohd Salehuddin Mohd; … - In: Journal of food products marketing : innovations in … 27 (2021) 6, pp. 319-330

Persistent link: https://www.econbiz.de/10012695012

Positioning and branding tourism destinations for global competitiveness

Rahmat Hashim (ed.); Mohd Hafiz Hanafiah (ed.); … - 2019

"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel,...

Persistent link: https://www.econbiz.de/10012393655

Positioning and branding tourism destinations for global competitiveness

Mohd Hafiz Hanafiah - 2019

Persistent link: https://www.econbiz.de/10011963969

Tourism destination competitiveness : towards a performance-based approach

Mohd Hafiz Hanafiah; Mohamad Abdullah Hemdi; Ismail Ahmad - In: Tourism economics : the business and finance of tourism … 22 (2016) 3, pp. 629-636

Persistent link: https://www.econbiz.de/10011711614

A cross-country comparison of Malaysia, Thailand and Indonesia golf tourism experience : a perceptual experience of Malaysian golfers

Ahmad Johanif Mohd Ali; Zahari, Mohd Salehuddin Mohd; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 125-141

Persistent link: https://www.econbiz.de/10014504953

Reframing Indigenous tourism entrepreneurial personality, experience, sense of community and challenges in community-based tourism-related business

Mohd Hafiz Hanafiah; Norol Hamiza Zamzuri; Tengku Intan … - In: Journal of enterprising communities : people and places … 18 (2024) 2, pp. 327-346

Persistent link: https://www.econbiz.de/10014513104

The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products

Rahman, Reezlin Abdul; Zahari, Mohd Salehuddin Mohd; … - In: Journal of Islamic marketing 13 (2022) 10, pp. 2009-2027

Persistent link: https://www.econbiz.de/10013349547

Foreign tourist satisfaction, commitment and revisit intention : exploring the effect of environmental turbulence in the Arab region

Abdul Raheem Jasim Mohammed; Zahari, Mohd Salehuddin Mohd; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2480-2495

Persistent link: https://www.econbiz.de/10013536333

Linking environmental knowledge, environmental responsibility, altruism, and intention toward green hotels through ecocentric and anthropocentric attitudes

Ataul Karim Patwary; Mostafa Rasoolimanesh, S.; Md … - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4653-4673

Persistent link: https://www.econbiz.de/10013455348