The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …

brands. In this paper, we contest this notion by studying quality competition between a national- brand manufacturer and a … national brand or not. Further, price competition and quality competition bear opposite implications on equilibrium solutions … wholesale price for the national brand and the retailer decides the retail prices for both brands. With a general quality …