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On the practice and theory of marketing brands in Africa

Appau, Samuelson - In: Marketing brands in Africa : perspectives on the …, (pp. 1-11). 2021

Persistent link: https://www.econbiz.de/10012651429

The history and evolution of branding in Africa

Starčević, Slađana - In: Marketing brands in Africa : perspectives on the …, (pp. 13-36). 2021

Persistent link: https://www.econbiz.de/10012651435

Branding start-ups in Africa : a conversation with Sydney Scott Sam

Sam, Sydney Scott (interviewee); … - In: Marketing brands in Africa : perspectives on the …, (pp. 39-51). 2021

Persistent link: https://www.econbiz.de/10012651437

Sustainability marketing and African university brands : the case of the University of Ghana

Effah, Ebenezer Asare; Hinson, Robert - In: Marketing brands in Africa : perspectives on the …, (pp. 53-81). 2021

Persistent link: https://www.econbiz.de/10012651439

Marketing oil and gas brands in Africa

Oppong, Riverson - In: Marketing brands in Africa : perspectives on the …, (pp. 83-97). 2021

Persistent link: https://www.econbiz.de/10012651440

Unbranded : the challenges of branding for Africa's informal economy

Chikweche, Tendai - In: Marketing brands in Africa : perspectives on the …, (pp. 203-236). 2021

Persistent link: https://www.econbiz.de/10012651451

Africa is not a country : rebranding and repositioning Africa as a continent

Mogaji, Emmanuel - In: Marketing brands in Africa : perspectives on the …, (pp. 237-259). 2021

Persistent link: https://www.econbiz.de/10012651452

Marketing Brands in Africa : Perspectives on the Evolution of Branding in an Emerging Market

Appau, Samuelson (ed.) - 2021 - 1st ed. 2021.

Chapter 1. Marketing Brands in Africa: An Introduction -- Chapter 2. Branding Start-ups in Africa -- Chapter 3. In … Dangerous Waters: Building an Oil and Gas Brand in Africa -- Chapter 4. Branding and Marketing Religious Organizations in Africa … -- Chapter 5. Visit Africa: Place Branding in Africa -- Chapter 6. University Brand Marketing: A Website Analysis of Leading …

Persistent link: https://www.econbiz.de/10012627291

Nation branding : the nation brand as a destination marketing axiom for African tourism

Matiza, Tafadzwa - In: New frontiers in hospitality and tourism management in …, (pp. 107-123). 2021

Persistent link: https://www.econbiz.de/10012612836

Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

Appau, Samuelson (ed.) - 2021

Persistent link: https://www.econbiz.de/10012599957