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An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust

Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67

Persistent link: https://www.econbiz.de/10012695409

Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality

Nadeem, Waqar; Juntunen, Mari; Shirazi, Farid; Hajli, Nick - In: Technological forecasting & social change : an … 151 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012229295

The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121

Persistent link: https://www.econbiz.de/10011738398

Facilitating value : how organizations deploy resources in social media-based brand communities

Sorensen, Anne - In: Journal of business research : JBR 136 (2021), pp. 678-694

Persistent link: https://www.econbiz.de/10012663247

Professional reflexivity in customer involvement : tensions and ambiguities in between identities

Echeverri, Per - In: Marketing theory 22 (2022) 4, pp. 477-500

Persistent link: https://www.econbiz.de/10013435566

The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework

Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497

The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...

Persistent link: https://www.econbiz.de/10011379472

Value creation process and outcomes in social inclusion focused services

Winston, Emma; Ferdous, Ahmed Shahriar; Rentschler, Ruth; … - In: European journal of marketing 56 (2022) 3, pp. 840-868

Persistent link: https://www.econbiz.de/10013173450

Information technology-supported value co-creation and co-destruction via social interaction and resource integration in service systems

Li, Mengcheng; Tuunanen, Tuure - In: The journal of strategic information systems : … 31 (2022) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10013363646

Characterizing the spaces of consumer value experience in value co-creation and value co-destruction

Sahhar, Yasin; Loohuis, Raymond - In: European journal of marketing 56 (2022) 13, pp. 105-136

Persistent link: https://www.econbiz.de/10013502338

Well-being creation by senior volunteers in a service provider context

Shirahada, Kunio; Wilson, Alan M. - In: Journal of service theory and practice 33 (2023) 7, pp. 28-51

Persistent link: https://www.econbiz.de/10014448159