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Audience interactivity on video websites and the business implications for online media platforms

Yang, Yan; Coffey, Amy Jo - In: Journal of media business studies 11 (2014) 2, pp. 25-56

Persistent link: https://www.econbiz.de/10010424715

Word of mouth behavior and online activity : a study of on/off line communication strategy and online business

Claro, Priscila B. de O.; Laban Neto, Silvio A. - 2011

Persistent link: https://www.econbiz.de/10009513377

Kocas, Cenk; Akkan, Can - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 384-407

Persistent link: https://www.econbiz.de/10011497353

The influence of online reviews to online hotels booking intentions

Zhao, Xinyuan; Wang, Liang; Guo, Xiao; Law, Chun Hung … - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1343-1364

Persistent link: https://www.econbiz.de/10011403403

Social dollars : the economic impact of customer participation in a firm-sponsored online customer community

Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Opinion Evolution of Online Consumer Reviews in the E-Commerce Environment

Wan, Yan - 2017

Online consumer reviews play an important role in shaping potential customers' purchase decisions in e-commerce. Previous studies have analyzed the influence of online consumer reviews on sales, mainly considering factors such as reviewers' and viewers' profiles, information provided, and...

Persistent link: https://www.econbiz.de/10012958473

The role of social commerce in online purchase intention : mediating role of social interactions, trust, and electronic word of mouth

Monfared, Amir Reza Konjkav; Ghaffari, Mohammad; … - In: Journal for international business and entrepreneurship … 13 (2021) 1, pp. 22-39

Persistent link: https://www.econbiz.de/10012515849

Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment

Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10012519208

Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?

Aggarwal, Rohit; Midha, Vishal; Sullivan, Nicholas - In: MIS quarterly 45 (2021) 3, pp. 1411-1432

Persistent link: https://www.econbiz.de/10012631433

Stranger danger? : cue-based trust in online consumer product review videos

Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983

Persistent link: https://www.econbiz.de/10013177048

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